THURSDAY 26th March saw the long awaited launch of the National Football Museum’s prestigious, Sir Tom Finney exhibition. Following on from a successful pitch win, award winning creative agency, Cube3 Marketing designed, created and implemented a fully integrated strategy – exclusively for this high profile event.
The exhibition, which runs from the 28th March – 27 September, honours Sir Tom Finney, one of England’s greatest ever footballers who was described by Bobby Moore as 'the last great England winger' and by Sir Alex Ferguson as 'a wonderful person and so humble'.
The true magnitude of this event was epitomised by the sheer number of high profile guests who attended the official unveiling. The event was presided over by the NFM’s special ambassador, ex Liverpool player Mark Lawrenson, with a host of football legends in attendance; including Trevor Brooking, Howard Wilkinson, Dave Basset and Sir Tom Finney himself.
The exhibition has already been heralded as a resounding success, not only for The National Football Museum but also for Cube3 who have been privileged enough to be associated with such a high profile piece of football history. Cube3 were responsible for the entire creation of the exhibition, amalgamating the branding, exhibition graphics design, build and install, invites and microsite to deliver a compete exhibition management service.
Speaking about Cube’s involvement in the exhibition, Karl Barker, Managing Director at Cube3 Marketing said: “As a football fan we are always excited to work with the National Football Museum and when an exhibition like this comes along we grab it with both hands. It’s a great tribute, to a great footballer, and a great man. Tom was one of my late fathers favourite all time players, so to be involved is something he would be very proud of too.
“The creative team at Cube3 have really captured the legend that was Sir Tom with the intricate exhibition telling the personal and professional story of Sir Tom’s life using pictures and quotes from past and present day commentators. I am especially proud to see our work making so many people able to commemorate and appreciate the life and achievements of a true sporting legend.”
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