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Press Release usability to be improved usability to be improved

Webcredible, the user experience consultancy, today announced its appointment by online retailer, I Want One Of for a usability testing project on its website.

The project is designed to identify areas of the site where the user experience can be improved with the aim of helping boost repeat visits and conversions.

I Want One Of is a purely online retailer, offering a selection of fun, interesting and novel products that its customers will really be interested in.  The site aims to launch around 40 new products every month and allows users to purchase online at competitive prices.

Webcredible’s usability testing project will consist of 8 participants performing various tasks throughout the website.  Analysis and recommendations will then be communicated to I Want One Of, based on the results.

Julian Moskov, Online Marketing Manager at I Want One Of comments, “The ecommerce market is very competitive and it is important that our unique proposition is backed up with the best user experience possible.  Webcredible will help us to continue our commitment to our users and in establishing any areas of the site where improvements can be made to further meet their needs.”

Webcredible was chosen by I Want One Of for this project following a two-way competitive pitch process.

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