Choose speciality channel:   Choose sector channel:     Search the site

Case Studies


Paramount Restaurant Group grows online bookings by 150%

Paramount Restaurant Group grows online bookings by 150%

Paramount Restaurant Group has seen online bookings grow by 150% over the last three months across its six restaurant brands following an ongoing email voucher campaign.

The nationwide group, which has partnered with email marketing company Pure for the promotion, sent customers of Chez Gérard, Brasserie Gérard, Bertorelli and Il Bertorelli, Caffè Uno and Livebait voucher offers such as ‘two for one’ or ‘£15 off’ to encourage them to book a table.

The campaign used Pure’s email system PureResponse to provide customers subscribed to Paramount Restaurant Group’s database with the promotional vouchers.

One particular voucher campaign for Caffè Uno in January 2009 saw a 30% open rate, with a further 45% click through rate. This resulted in 10,000 vouchers being downloaded. The campaign was originally sent to a mailing list of 79,000 customers.

Overall, traffic to the Paramount Restaurant Group’s websites grew by 307% across all brands in January 2009, against the previous month’s figures. 

The group also saw its customer database expand by 70% between January and March this year; as a direct result of running online voucher campaigns. The viral function available in PureResponse offers ‘send to a friend’ options, allowing mailing list subscribers to forward promotional emails to friends and colleagues.

“Pure has given us the freedom to take control of our customer relations,” Said Ryan Badger, Online Marketing Manager at Paramount Restaurant Group. “PureResponse has enabled us to shorten turnaround times for email campaigns and manage the way we capture data. I am certain working with Pure was the most cost-effective option available to us. The total cost of the service for a year was covered with the delivery of our first email campaign.”

The company’s six restaurant brands are split into fine dining ‘Paramount London’ and all-day dining ‘Paramount High Street’. They offer a variety of styles, including traditional Italian food, modern seafood and classic French cuisine.

“The results Paramount Restaurant Group has received perfectly demonstrates what we at Pure are advocating: accountable marketing,” said Anne Collet, Marketing Manager of Pure. “Paramount Restaurants has managed to grow its audience and sales by using email that’s appropriate for its market – the results achieved can be built upon in the future. We are pleased Pure was chosen to lead this campaign.”


pet prescription discount card click coupon for prescriptions
coupon for cialis coupons for cialis printable transfer prescription coupon
coupons for cialis printable prescriptions coupons drug coupon card
low cost abortion clinics site houston abortion clinic
when is the latest you can have an abortion how much is an abortion pill
discount coupon for cialis go coupons for prescriptions
cialis dose 30 mg click cialis dosage for enlarged prostate
generic cialis dosage new diabetes treatment
viagra buy viagra cheap online viagra
cialis coupons and discounts drug coupon coupon
nexium 20 nexium 20
duphaston tablete za odgodu menstruacije duphaston tablete kako se piju duphaston
price of abortion pill buy abortion pill
cialis cialis 20mg cialis
viagra recenze viagra wiki viagra prodej
free cialis coupon coupon for prescriptions
buy abortion pill abortion pill is murder abortion pill cost
abortion pill cost without insurance abortion pill process late term abortion pill
home abortion pill methods abortion pill side effects
low dose natrexone link revia uses
naltrexone high open naltrexone 4.5 mg side effects

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.