Target, a brand new energy shot about to launch in the UK has appointed Brandnation to handle UK
Brandnation will be working to a comprehensive and wide-ranging brief that in addition to day-to-day press
office duties will also include extensive sampling. The brief encompasses all target sectors including sport, lifestyle,
slimming, health and travel for both men and women.
Target, which is manufactured and bottled in the UK by Medichem International, is the first of its kind in the UK.
Bursting with Vitamin B and Amino Acids, Target doesn’t contain any carbs or sugar, has only 4 calories, provides 5
hours of energy and doesn’t give any crash. Four flavours will be launched in 2009 beginning with Life Original on
2nd April, followed by Gorgeous Fruit, Sport Citrus and Urban Strength later in 2009.
Mary Killingworth, Brandnation, comments, “We are absolutely delighted to be appointed by Target to launch
the energy shots to the UK media and consumers. This is a great win for the agency and we are really looking forward
to working with the Target team to deliver great campaigns and results for the brand.”
Chris Onslow, MD of Target says, “We are very excited about the appointment of Brandnation. Their expertise
in sport and lifestyle combine with their enthusiasm will ensure that the launch will be an immense success.
“Energy shots have been a tremendous success in the US for years and we are looking forward to seeing the same
reaction in the UK with Target.”
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