Leading affiliate marketing network, LinkShare, today announces that House of Fraser, the UK’s leading premium department store, is the Platinum Sponsor for its upcoming online retail Symposium. The LinkShare Symposium UK is taking place at The Congress Centre, in central London, on Thursday 2nd April 2009 and will see LinkShare launch an exclusive new research report analysing the changing behaviour of online consumers in the UK and issue advice for retailers and affiliates on how to respond.
Renowned for its designer brands and exclusive collections, House of Fraser has a strong online presence and loyal customer base. And as consumers increasingly turn to the internet to shop it has never been more important for companies to adjust their marketing strategies to ensure they provide for and meet their new demands. Commenting on the partnership Chris Bishop, Online Acquisition Manager, House of Fraser said: “We are delighted to be the platinum sponsor for the LinkShare Symposium. It is a fantastic opportunity for us to strengthen our position as a leading retail affiliate programme and to ensure we are engaging with our affiliates and also understand how to best meet their changing requirements.
Events like these are great to put face to the names within the industry and pick up ideas regardless whether you're an affiliate, merchant or agency.
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