Choose speciality channel:   Choose sector channel:     Search the site

Press Release


Kickers presents 'Random Bandits'

Kickers presents 'Random Bandits'

Kickers, the classic footwear brand is launching Random Bandits, a series of short animated comedy sketches backed by an online campaign created by digital agency Holler.

In a deal with TV comedy show Modern Toss, Kickers has produced a series of three short animated comedy sketches featuring a mix of brand new and classic Modern Toss characters, oversized boots and flies mulling over some very bizarre celeb rituals.

The brand, synonymous with popular British culture, is using digital media to reaffirm itself with its target audience of 19-35 year olds.

Written and illustrated in typical satirical Modern Toss fashion, with guest voice-overs supplied by star of ‘The Office’ and Hollywood swashbuckler Mackenzie Crook, ‘Random Bandits’ will be full of funny sketches and skits that see characters from the films sending-up everything from entertainment, popular culture and even social networks. The campaign will go live on April 6th and run for three months.

The films are set to feature Shoe Horn, a footwear obsessed shopper, Dave Beeline, a rowdy driver who pointblank refuses to accept the existence of any places not recognised by his sat nav, and Flytalk the celebrity-gossiping insects.

To drive word of mouth they will premier exclusively on MySpace at before being syndicated online. MySpace will be the official hub for all things Random Bandits and the profile will house all content and news about the films as well as information on Kickers products.

Social network spaces across Bebo, Twitter, YouTube and Facebook will also form part of the campaign.

Holler will also be working with a host of third party sites such as NME to run UGC promotions that will give listeners and readers the chance to have their music featured as the sound track to the films in the series.

Further partnerships with Aloud.Com and Nuts will also spread news of the films and drive views.

Exclusive Kickers Modern Toss limited edition Kickers shoes and branded IPods are also be created for promotions.

James Kirkham, managing partner, Holler said: “This campaign taps into Kickers high levels of credibility with both adults and aspiring teens. By creating excitement and offering genuinely meaningful content it should strike a cord”.

From its inception in the 1970s, Kickers now spans men’s, women’s and Kids shoes. The product has evolved to incorporate a heritage collection, infused with the identity of classic Kickers, as well as a fashion-forward collaboration.

With its 40th anniversary rapidly approaching, Kickers has been awarded Superbrand status by the Superbrand’s Council, and voted 2008 Footwear Brand of the Year by Maxim.

coupon prescription printable coupons for viagra
free discount prescription cards click online viagra coupons
how much is the abortion pill abortion at 16 weeks where can i get an abortion pill
coupons for cialis printable site drug coupon card
after abortion is abortion legal abortions clinics
cialis coupons from lilly go free printable cialis coupons
abortion arguments open online coupons free
what is the generic name for bystolic go bystolic coupons
abortion clinics houston how much does abortion cost how does the abortion pill work
prescription drug coupons cialis coupons from lilly discount card for prescription drugs
new prescription coupons lilly coupons for cialis coupons prescriptions
gabapentin and hydrocodone high gabapentin and hydrocodone high
side effects of abortion pill site post abortion
does an abortion hurt read why should abortion be illegal
sumatriptan migraine headache sumatriptan migraine headache sumatriptan migraine headache
buscopan contre indication click buscopan grossesse
kamagra 100 kamagra jelly
manufacturer coupons for prescription drugs coupons cialis
lilly coupons for cialis discount prescription drug card free prescription cards
depakin bustine read depakin 300

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.