iris has brought in a number of industry heavyweights in a move that will see it reshuffle its creative operations in order to better meet clients’ needs.
This comes off the back of a string of high-profile wins this year, which have included VW Commercial Vehicles, Brown-Forman’s sustainable wine brand Fetzer, Dairy Crest’s milk&more service and Wonderbra’s latest bra launch.
Following the announcement of iris London’s new agency model in October last year, four new senior creative appointments and three internal promotions have been made to better maximise the agency’s creative operations. As part of iris’ commitment to being agile, responsive to change and client-centric, the new structure saw the introduction of 5 ‘houses’ that behave like smaller agencies under the framework of a larger infrastructure.
Mark Dickens and Scott Walker join as deputy creative directors and Dave Jennings and Chas Bayfield join as head of copy and senior writer respectively, working within their respective ‘houses’ and reporting in to Grant Hunter, creative director for iris London.
Mark Dickens, ex-head of art at HHCL, joins after a spell at Wunderman. He takes a deputy creative director role working across Philips, Shell, Disney, ING and Sony Ericsson. He has also previously worked at Leagas Delaney on accounts such as adidas, Harrods and the BBC.
Scott Walker joins from Australia where he has held senior creative roles at The Campaign Palace, DDB and BBDO Sydney. Prior to iris, he was creative director across 11 TV channels at XYZ Networks and owned two fashion labels. Walker will be working as the deputy creative director on the agency’s global adidas running account, as well as Coke, Sony and Polar.
Dave Jennings joins from Nitro, where he was creative director on Nike and Volvo, winning a Gold at this year’s Campaign Big Awards for his Nike campaign “Put it where you want it”. Jennings has previously worked at Euro RSCG and FCA! He’ll be working as head of copy across adidas, Polar, Sony and Coca-Cola.
Chas Bayfield, writer of the famous ‘St George’ commercial for Blackcurrant Tango, joins this month from the Engine Group where he was a senior creative. He will take up the role of senior writer working across the agency’s FMCG accounts, as well as its COI and Network Rail accounts. Previously at HHCL and Heresy, Bayfield has worked on Tango, Birdseye, Pot Noodle and The Church.
Adrian Stannard, Kevin Exley and Andy Regan have all been promoted to the new roles of deputy creative directors.
Grant Hunter, creative director of iris London, said: “We believe in fostering a pro-active culture, which allows us to stay ahead of the game in an era of continual change. At our heart we have always looked to harness weird and wonderful collaborations, as we constantly strive for unique ideas that get people talking. I’m incredibly excited about working with a truly talented group of deputy creative directors. This influx of creative experience, married with our non-traditional approach, will only serve to strengthen our creative potency.”
Shaun McIlrath, executive creative director of iris Worldwide, said: “Grant is a huge talent and has a really exciting vision for London’s creative product. These hires are designed to give our creative resource real depth across all the houses and ensure that Grant has the firepower he needs to fulfill his vision.”
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