Cover letters are often overlooked but they are actually as important as any element of the job process, including CV writing.
A cover letter for a marketing job is even more important as a marketer’s entire job is about setting a product / service apart from the rest. This is the same objective of the cover letter apart from it is you, the marketer, that is the product / service.
Not only does the cover letter for a marketing job need to sell yourself as well as you can, but it shows whether or not you have the required skills for the job before the hiring manager flicks over the page to your CV.
It’s your only chance to market (and show off) your skills, interests and experience to make it clear and obvious that you are the right person for the job. You have to ensure that it gets you the interview.
5 top tips when writing your marketing cover letter:
1. Start it in an interesting way.
Stand out from the crowd with an interesting opening sentence that grabs the attention of the reader straight away.
2. Indicate why you are contacting the employer.
It’s ok to tell them that you like the company and have always been a fan of their work, for example (but don’t grovel!) Tell them why you are going for the job at their company.
3. Provide evidence of your professional qualities.
Tell them concisely what you have to offer – past training qualifications, any awards you have won, any examples of your work e.g. in your current job your marketing has increased ROI by 25%.
4. Show your unique personality.
What is it that makes you stand out from the other job applicants? In such a competitive market, not only do you need to state your professional qualities but also your personal qualities. What makes you tick and why do you love working in marketing?
5. Proof read and spell check.
After you have checked your marketing cover letter through, get someone with good grammar to do it too. So many people forget to do this and their cover letters simply end up in the bin.
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