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Premier foods picks Haygarth

Premier foods picks Haygarth

Premier Foods has announced Haygarth as a newly appointed marketing agency across two of its key cooking sauce brands: Sharwood’s and Loyd Grossman. With the remit to drive trial and awareness whilst increasing frequency of purchase; Haygarth is also tasked to increase the brands’ presence in store.

Details of each brand’s integrated campaign are still under wraps but they will include promotional marketing and direct marketing; with on-pack and partnership activity being a key component.

Matt Brown, Head of Marketing for Cooking Sauces at Premier Foods, comments: “Loyd Grossman and Sharwood’s are both outstanding brands with ambitious potential for 2009. We have challenged the Haygarth team to help drive and support our commercial objectives”.

Sophie Daranyi, CEO at Haygarth is heading up the account and comments: “We’re delighted to be working with Premier on such great brands and have the ideal experience to help deliver their current brand objectives”.
Haygarth works with a number of FMCG companies including; Dairy Crest, SCA and Gillette.

AJR
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