Friends Reunited today announced that it has partnered with DK Eyewitness to offer its members content from the DK Eyewitness Top 10 series.
Friends Reunited have licensed the content of 20 best-selling city guides, including Top 10 Paris, Barcelona, Dubai, Prague, Rome and Sydney.
Written by expert authors, the DK Eyewitness content reveals the highlights of each city, including the top 10 events and festivals, restaurants, hotels, museums, historic buildings and parks and gardens. To save travellers’ time and money, it even lists the ‘Top 10 Things to Avoid’ in each city. Information from these award-winning** guides can be accessed for free via Friends Reunited’s Travel Groups section.
The group section allows users to create their own communities and offers advertisers rich targeting and sponsorship opportunities. Within travel groups, members share information on the types of holiday they are interested in, ranging from city breaks to adventure holidays. Hundreds of thousands have already been sharing their holiday interests on their profile, together providing a wide range of data targeting opportunities.
Jon Clark, Head of Friends Reunited says: “Members are already enthusiastically discussing their past trips, making holiday plans and sharing photos. We thought they’d find even more inspiration in these great travel guides. These organic communities have sprung up across a range of topics, from Pets to Travel. So, as well as letting members share their passions, they also offer advertisers some exciting possibilities.”
Tom Hall, Head of Digital Licensing for DK Eyewitness and Rough Guides, said: “We are pleased to be working with Friends Reunited, delivering award-winning and trusted DK Eyewitness content to enhance their travel offering and user experience. The DK Eyewitness Top 10 series provides the perfect level of structured and up-to-date travel content for this space.”
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