Television remains the most popular viewing platform for consumers with 35 per cent watching more than 10 hours a week, despite the rise in other formats including PC and mobile, according to a new study from CNN and Ericsson.
However, the growing need for flexible viewing options to fit with changing lifestyle habits means that top executives are increasingly viewing TV content on lap-tops, desktop computers and mobile devices.
Branded websites are the most popular online destinations for survey respondents accessing TV content online.
Broadcaster websites (60 per cent) emerged as the number one choice for accessing TV content online. This is followed by broadcaster sections on video sharing sites such as YouTube (13 per cent).
The study also showed that the international business elite are increasingly sharing user-generated video content while more than half are accessing the internet via their mobile phones.
Almost a third (29 per cent) of those surveyed record video clips on their mobile phone. Sixty-seven of those surveyed say their TV viewing on PC has increased in the past three to four years and almost a quarter (23 per cent) say their TV viewing on mobile devices has increased over the same period.
Flexibility (71 per cent) or the desire to catch up on missed content (51 per cent) were cited as the main reasons for watching TV content on the PC.
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