Over the last 5 years, the MediaGuardian Changing Media Summit has established itself as the must-attend event for anyone concerned with creative and commercial success in the digital age. The Summit is designed to explore the impact of technological developments on the trends and strategies driving change in the media industry.
A host of new speakers have joined the long list of industry heavyweights who will be on hand throughout the day to deliver their strategies for success in a difficult economic climate. Confirmed speakers include:
• Stephan Beringer, President, Tribal DDB EMEA
• Lord Stephen Carter, Minister for communications, technology and broadcasting
• Larry Kramer, Former president, CBS Digital and advisor, CBS Interactive
• Peter Smith, President, NBC Universal
• Mark Thompson, Director general, BBC
The Changing Media Summit 2009 will take place on Thursday 19 March at the Park Plaza Riverbank, London. Topical subjects for discussion on the day are:
Revenue, Revenue, Revenue
It’s the one thing everyone needs, it’s the one thing digital consumers seem unwilling to provide. Where’s it going to come from?
Ad funded fall out
Will advertising be enough to sustain the provision of content in the midst of an economic downturn? Will high-end content budgets be squeezed?
There’s no avoiding the harsh reality; we’re in a prolonged recession. How can you continue to grow – or even stay afloat – against a backdrop of intense economic turmoil?
What does a global media industry with no boundaries mean for the status quo? What opportunities exist for growth, shared learning and partnerships in BRICA territories and beyond?
From mass media to personal media
How can you engage with consumers in the age of participation, social media and community? How can you create, distribute and monetise across platforms and genres?
If you are interested in attending the MediaGuardian Changing Media Summit or would like to find out more, visit http://www.guardian.co.uk/changingmediasummit
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