Touch DDB has today been appointed as Save the Children’s marketing agency for its legacy marketing programme. The appointment follows a competitive pitch against several undisclosed agencies.
The agency has been briefed to create an inspirational campaign to engage its supporters. It will begin work immediately on developing a new creative platform on which Save the Children’s legacy marketing strategy can build. The focus will be on encouraging more of its supporters to consider remembering the charity in their will.
Legacy donations are vital income stream for many charities such as Save the Children, enabling them to respond instantly to emergencies and run projects which deliver change in children’s lives.
The appointment follows on the back of the agency’s appointment by Remember a Charity (RAC) last year, and represents another success in the legacy marketing sector.
Save the Children is the world's largest independent organisation for children, making a difference to children's lives in over 120 countries. It fights for children's rights and delivers immediate and lasting improvements to children's lives worldwide. For nearly 90 years, Save the Children UK has been committed to bringing about a better world for children.
Jon Goulding, managing director at Touch DDB, added: "We’re really excited about working with Save the Children. With only 6% of the population currently including a charitable donation in their wills, this work could make a huge difference to so many children worldwide."
Iain McAndrew, head of legacies, at Save the Children, added: “We wanted an agency with a strong grasp of brand communications, a real understanding of a hard working integrated approach and strong digital credentials. We’ve found that in Touch DDB. They have ideas that will drive us forward, add value at a strategic level and have essential knowledge in the legacy marketing sector.”
Check out 12ahead, our brand new platform
covering the latest in cutting-edge digital marketing and creative technology from around the globe.
12ahead identifies emerging trends and helps
you to understand how they can apply to modern-day companies.
We believe 12ahead can put you and your
business 12 months ahead of the competition. Sign up for a free trial today.