Independent mobile advertising agency RingRing Media has foudn that mobile search advertising spend has quadrupled following a host of impressive campaign results.
RingRing Media, which specialises in planning and buying mobile advertising and search campaigns, has already booked substantial volumes of search this year through Yahoo and Google. This includes buying search terms across Yahoo's mobile advertising network and its on portal directory links on both Vodafone and Three, as well as on Google Mobile.
RingRing Media's team of search specialists manage campaigns in real-time, optimising creative and search terms to deliver total campaign efficiency across thousands of keywords, achieving click-through rate of up to 16 per cent. However, conversion rates have peaked at over 110 per cent, generating tens of thousands of content downloads at an unprecedented cost per acquisition.
Based on the success of its search business, RingRing Media's clients are now attributing much more of their mobile advertising budgets to search.
Matt White, Head of Mobile Sales, Yahoo UK said: "Sponsored search on the mobile allows brands and content companies to reach their customers on the move with a direct call to action, offering huge potential for product engagement. Mobile search is a core focus for Yahoo! and through our Yahoo! oneSearch partnerships, we provide search for 80% of the total UK mobile search population via operator portals offering advertisers a huge opportunity to reach their key audiences. This reach, coupled with RingRing Media'ss expertise in mobile buying and planning, has delivered impressive results.
Harry Dewhirst, Co-Founder, RingRing Media, added: "There is a huge opportunity for companies that offer great D2C content to benefit from all forms of mobile advertising. The successful search campaigns we manage really exemplify how a specialist company like RingRing Media can deliver real bang-for-buck when it comes to client's mobile ad spend."
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