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Social networks grow in popularity across Europe

Social networks grow in popularity across Europe

More than 211 million of the total 282.7 million internet users visited a social networking site in December 2008, according to new data from comScore.

The figures represent growth of 13.7 per cent with the most visits coming from the UK.

The Spanish were the second biggest users of social network in Europe with 10.8 per cent growth in usage.

The study showed that 13.2 million Spanish Internet users visited at least one social networking site in December 2008, representing 73.7 percent of the total Spanish internet audience.

The amount of people using the internet in Spain has increased by 20 per cent over the past year, going from 14,906 users to 17,893 users.

The number of Facebook users has increased from 346,000 in December 2007 to 4.3 million in December 2008, representing an increase of 1,147 per cent.

However, the most popular social networking site in Spain isn’t Facebook or MySpace. is used by more than 13 million Spanish internet users and has grown 770 per cent over the past 12 months.

Mike Read, senior vice president and managing director of comScore, said, “2008 was a significant year for social networking in Spain. Thanks to the success of both Facebook and local language player, the overall size of the social networking audience grew significantly over the course of the year, adding over three and a half million Spanish users.

“Having introduced its Spanish language interface in February last year, it will be interesting to see if Facebook can further close the gap on Tuenti in 2009, or if the market will reach an equilibrium and find room for both properties as leading destinations for the Spanish social networking community.”



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