EHS Brann Cirencester has launched an integrated campaign for Volvo to promote the Volvo DRIVe range and under the brand’s ‘life is better lived together’ positioning.
The campaign incorporates direct mail, online and in-dealership activity, with all creative positioning the Volvo DRIVe range as the solution to more economical driving, both financially and environmentally, without compromising on style or luxury.
EHS Brann Cirencester has produced B2C direct mail packs to be mailed nationally to existing contacts from the Volvo database as well as to carefully targeted cold prospects.
An email programme has also been created to help reach Volvo’s B2C and B2B prospects and customers. To support the campaign EHS Brann Cirencester has created dealer materials for local activity, including a version of the national direct mail pack with pre-personalised dealership details. Support materials for dealers include emails and sales aids as well as car and showroom decals.
David Williams, managing director, EHS Brann Cirencester comments, “The Volvo DRIVe range is all about highly efficient cars that deliver on style and performance too. The creative we produced takes this idea and the ‘life is better lived together’ ethos, to convey the DRIVe message in a convincing way to consumer and business audiences alike.”
Anita Fox, head of marketing communications, Volvo Car UK explains “With this campaign we are keen to promote Volvo’s environmental credentials in a caring and compelling way. However consumer insight recognises that it's the personal financial reward for driving an efficient car that motivates them to purchase. EHS Brann Cirencester has created an integrated campaign that communicates these messages to our target audience.”
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