Publicis Dialog have created an innovative new pack to launch the new Renault Mégane Hatch to fleet managers.
The new model is the most refined car in its class, designed with huge attention to detail. To demonstrate this, the new pack contains a brochure in which the headlines talking about the car’s numerous refinements are set so small they can only be read with a magnifying glass – which is enclosed. The line on the outer asks you to: “Take a closer look at the new Renault Mégane.”
The idea is taken the whole way through, with only the terms and conditions being set at a legible size and titled: “The large print”. To make it as responsive as it is interactive, tear off cards are included which Fleet Managers can give to their drivers, directing them to a microsite where they can explore the car for themselves.
Creative Director Mark Buckingham said: “This is an idea that allows us to highlight the features of the new car in a wholly original way that absolutely demands engagement.”
Renault’s Head of CRM Phil Aggrey said: “As well as showing what a good looking car the new Mégane is, this pack showcases the high level of attention to detail that has gone into its design.”
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