Choose speciality channel:   Choose sector channel:     Search the site

Industry Research


Micro-Business executives on the net

Micro-Business executives on the net

Executives running very small businesses, also known as micro-business executives, display unique online behaviour compared to other online users and small-business executives.

Detailed in a new report from JupiterResearch, "Micro-Business Executives: Examining the Online Behavior and Attitudes of Executives from the Smallest Businesses," micro-business executives spend an average of 17 hours a week online, compared with 14 hours a week spent watching television.

JupiterResearch Analyst and lead author of the report, Sonal Gandhi, said, "Micro-business executives are highly engaged online users and great candidates for behavioral and contextual targeting.

 "They are more likely to respond to this type of targeting than the average online user and are otherwise hard to target online."

JupiterResearch defines micro-businesses as companies with less than five employees and includes sole proprietorships. Micro-businesses comprise the majority of the small-business landscape.

JupiterResearch also finds while micro-business executives' activity level for traditional online activities is much higher than average, their adoption of next generation tools and technologies such as blogs and social networking is more or less the same as the online average.

President of JupiterKagan, David Schatsky, said, “Marketers contemplating creating content targeting micro-business executives should take note that as online content around business 'how-to' information grows, its novelty is likely to wear off.

"Additionally, marketers looking to reach these executives should look into creating community sites, as micro-business executives show a higher likelihood of engaging with them than those from other small businesses."  
drug coupons transfer prescription coupon pet prescription discount card
coupon for free viagra site prescriptions coupons
coupon for cialis coupons for cialis printable transfer prescription coupon
cialis coupons from lilly free printable cialis coupons
metformin and ketogenic metformin and ketogenic metformin and ketogenic
is there a generic for bystolic bystolic generic bystolic coupon
does an abortion hurt first trimester abortion why should abortion be illegal
sumatriptan 100 mg sumatriptan 100 mg sumatriptan 100 mg
coupon cialis coupons for prescription drugs free prescription drug cards
nexium 20 nexium 20
pletal 50 pletal 50 pletal y anestesia
coupons prescriptions go cialis discounts coupons
cialis discounts coupons coupons prescriptions
neurontin alkohol neurontin cena
coupons for cialis 2016 free coupon for cialis
aspiration abortion pro choice abortion pill types of abortion pill
amoxicillin 500 mg amoxicilline amoxicilline
naltraxone site revia reviews
neltrexone click what happens if you take naltrexone and opiates

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.