The re-design of the Halifax and Bank of Scotland websites in 2007 helped to identify a key issue for the bank: That looking after its rankings in natural search was absolutely crucial for driving traffic and sales.
Halifax charged iCrossing, with whom it has been working with since 2005 with the task of overhauling its approach and compete harder for high ranking positions on the major search engines across the full range of its products.
Read how iCrossing helped Halifax and the Bank of Scotland increase the effectiveness of their natural search strategy with an in-house placement.
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