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Mobile marketers tap into the power of text

Mobile marketers tap into the power of text

Value bulk SMS provider, Text Marketer ( ), today releases figures showing that companies can cultivate new customers and cut costs by adding text messaging to the marketing mix.

A survey of 132 clients found that 71% have doubled their response rates since using SMS messaging to promote a product or service. And, with prices starting at just 4.9p per SMS, firms can reach large audiences with relatively little financial impact - music to the ears of British businesses battling the downturn.

New Text Marketer client, RoughTrax, a Toyota parts supplier, tested text messaging as an alternative to postal reminders about its products. The SMS marketing response rate was 38%, compared to 9% from the traditional mailshot, yet only cost 4.9p per text, whereas each postal reminder came in at 68p.

RoughTrax director, Barry Hemmings, says: "We send about 4,000 reminders a month so, by substituting text messaging for snail mail, we're saving over £2,500 a month - and reaching potential customers instantly without having to rely on the post. But the real bonus is the conversion rate - we've received more than 1,000 extra order enquiries, despite the credit crunch."

Bulk SMS is proven to be up to ten times more successful than other forms of direct marketing*, and can be used by any business with a database of customer mobile numbers to build brand loyalty and bolster its bottom line.

Text Marketer is the lowest-cost, quality bulk SMS provider in the UK. A handy price comparison chart on its website at shows the cost savings customers can achieve. With Text Marketer, prices start at just 4.9p per SMS, whereas the price charged by listed rivals ranges from 5.6p to 11p per SMS on the same run.

The humble text message is being deployed creatively by the company's clients: Hull Fisheries, for example, sends text alerts to provide potential fish buyers with crucial catch information in advance of auction. While a text competition developed for Wheat Crunchies encouraged repeat purchases of the savoury snack and contributed to a 62% increase in year on year sales.

Other firms use mobile marketing to generate enquiries. Smart employed bulk SMS to persuade people to test-drive its cars, and 1,500 of the 20,000 sent a message signed up - a conversion rate of 7.5% - providing further proof of the power of text, even for high ticket products.

Richard Hawley, director of Text Marketer, says: "In today's challenging economic climate, finding a way to connect with target customers - and keep your existing ones - is crucial. Companies are facing difficult choices about their marketing budgets and tactics, but bulk SMS is becoming an essential they can't afford to lose. When it comes to getting your message across - text is more."

Text Marketer has revamped its online software for improved ease of use. Signing up, using the service and buying credits are fully automated processes. Customers can set up a 'Bulk SMS Account' ( in 30 seconds and receive ten free SMS credits to trial the system, obligation-free. After that, the customer simply adds credits using trusted payment provider, Google Checkout.

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