1. Do the basics
Be premium. Bea healthier. Be convenient.
2. Be Functional
Superfoods and functional products, new and established are favourites with consumers.
3. Be multi-functional
Being in line with just one consumer trend is not enough to to propel you to greatness. Products showing impressive growth are those which are indulgent yet healthy, convenient yet natural, premium yet mainstream. You’ve been challenged.
4. Be kinder to the environment
Global warming is officially on the agenda. It’s not just the life of your consumers you must prolong, it is the life of the planet that needs saving as well.
5. Be in touch with the people
Experiential marketing is the way forward.
6. Be on YouTube
Do you know how many people watch those online videos? Millions. Trust Google. Online video advertising is a key part of what the company is claiming will be a renaissance in fmcg marketing.
7. Be delicious
Because food and drink is all about enjoyment.
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