On the back of an excellent 2008 performance, The Brand Union has promoted Managing Director Simon Bailey to the role of Chief Executive Officer.
The appointment follows a year that saw the London office pick up major briefs from Argos, Barclaycard, Reckitt Benckiser, Canon and Ford, launch new initiatives to support young designers, and scoop a raft of awards and accolades, with Marketing magazine calling them ‘One to Watch’ in 2009. Of BrandZ’s Top 100 Most Powerful Brands, more than 10 fall within the current custody of the global agency’s London office.
Bailey joined The Brand Union, whose other clients include SABMiller, Vodafone and Portsmouth F.C, in 2004 as Client Services Director. He was appointed Managing Director at the end of last year, following the agency’s rebrand from Enterprise IG to The Brand Union in November.
Commended for its contribution to the UK ’s next generation of creative talent, this focus looks set to continue under Bailey’s leadership. In the past year, the agency lobbied the industry to improve treatment of young designers, created greater access to the wider global agency for junior staff and launched an advanced CSR programme. This year, The Brand Union is looking to formalise a new accreditation with leading academic bodies.
Simon Bolton, Worldwide CEO of The Brand Union: “In a short space of time, The Brand Union’s London office has demonstrated considerable progress, and much of this has been due to Simon’s energy, ebullience and intelligence. He is a man passionate about brands with a genuine interest in the creative agenda, which I am sure he will strive to further.
After a careful and thorough market-wide search for the ideal candidate, it quickly became clear that the best man for the job was already with us. There is no doubt that we have made huge strides in the market – and Simon has proved himself more than deserving of the role. This year as CEO, he will maintain this progress and continue to lead the agency’s vision.”
Simon Bailey, UK CEO of The Brand Union adds; “We’ve had a tremendously exciting year – we’ve welcomed new clients and new projects, and also picked up Eurobest, Graphis and Design Week Benchmark awards along the way. Despite challenging market conditions, we have strengthened relationships with key clients, as well as the creative reputation of our business. We face both a challenge and opportunity of building on our rich provenance – 35 years in the market place – while modernising our offer in line with our clients’ unique market situation.”
Bailey will be continue to be supported by the Senior Partnership Team comprising Dave Brown , Pete Bell, Rosi McMurray , Glenn Tutssel , Wendy Robertson and Worldwide Chairman Terry Tyrell.
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