In the present economic climate, the value of partnership marketing has never been higher. The Railcards Partnerships Programme offers brands the chance to partner with one or more of Railcards’ three clearly-defined consumer profiles: 16-25, Family & Friends and Seniors, making it extremely targeted with no wastage.
There are now 18 high-profile partner companies such as Orange, Intercontinental Hotels, STA Travel and Lovefilm, all offering excellent deals for Railcard holders. For example, just by presenting his or her Railcard, which costs just £24 per year, a 16-25 Railcard holder can now take advantage of:
- Free annual YHA membership
- 25% off at 400 Intercontinental Hotels
- Free 30 day Lovefilm trial plus 2 free cinema tickets
- 25% off food orders at Bella Italia
Head of Marketing for ATOC, Andrew Robertson, comments: “We are delighted with the response we have received to this initiative, both with the calibre of companies we have on board and those that are currently in the pipeline. It is phenomenal to be able to offer our customers such excellent money-off deals.
“Railcards’ partners benefit from increased media exposure, their logo will appear on 3.2m Railcard application forms in 2,500 stations across Great Britain and on Railcards websites which receive over 4m visitors per year. Their brand will be communicated across 25 passenger train operating companies, through quarterly direct marketing to over 2.3m new customers plus exposure to more than 1 billion passengers every year and many opportunities for bespoke partnership activity so it is a brilliant deal for our partner companies too. We’re signing up more and more partners all the time – everybody wins and Railcards have never been such good value for money for our partners.”
Ramada Jarvis Hotels continues to enjoy a successful promotional partnership with Railcards. Promotions Manager for Ramada Jarvis, Roisin Clancy explains: “By giving our brand exposure to the key market segments, it allows us to present relevant tactical offers to these targeted audiences. As we move into 2009 we are confident that the distribution channels offered by Railcards will allow us to reward its travellers with our very best promotional deals. We look forward to working closely with Railcards.”
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