The UK’s largest trade union, Unite, is offering marketers access to 1.2 million of its two million members via inserts in United Magazine, appointing Lloyd James Group Ltd. (www.lloydjames.com) to manage its insert programme. The magazine comes out four times a year.
In addition to those in the main magazine, insert opportunities are also available within other titles distributed to union members throughout the year, including United Health, United Together (women’s magazine), The Workplace and Landworker. There is also complete coverage of Northern Ireland and Eire through United Magazine Ireland.
Unite the Union is the product of the 2007 merger of Amicus and the Transport and General Workers Union. Unite’s members work in 23 industrial sectors both the private and public, including health, education, construction, government, financial services, paper and print, transport and pharmaceuticals.
Lynn Stevens, Lloyd James Group’s managing director, comments: “These are working people motivated to find out about issues affecting their jobs, their work status and their lives, so we are looking at strong open rates.
“This is a great way for marketers to reach consumers who are married with families and who earn on average about £30,000 a year - £2,500 a year higher than the UK national average. United Magazine goes to a broad cross-section of society that is out there earning a living each day – busy people in the prime of their working years.
“Companies in IT, financial services, in travel and leisure and all those targeting families with children are among the firms that could benefit from marketing to this group.”
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