UM have won a new piece of business from the Polish Information and Foreign Investment Agency for an Invest In Poland project.
A campaign worth over £100k is running targeting managers, directors and presidents of international companies to persuade them to consider Poland as an investment opportunity fro their businesses.
The media campaign will run on selected Business and Information TV channels in the UK including Channel 4 News, Sky News & CNBC.
The campaign’s overall objective is to help establish Poland as the most attractive destination for new foreign investment in Europe, based on its strategic location in Europe, the size and attractiveness of its domestic market and its highly skilled workforce.
Poland has been ranked the most attractive destination for new foreign investment in Europe in the "EUROPEAN ATTRACTIVENESS SURVEY 2008" BY ERNST & YOUNG.
Richard Oliver, Managing Partner Investment at UM said,
“UM are delighted to be working with the Polish Information and Foreign Investment Agency to help promote Poland as a foreign investment destination. The tightly targeted TV campaign will alert hard to reach business people to the advantages of investing in Poland when they are at their most receptive.”
Check out 12ahead, our brand new platform
covering the latest in cutting-edge digital marketing and creative technology from around the globe.
12ahead identifies emerging trends and helps
you to understand how they can apply to modern-day companies.
We believe 12ahead can put you and your
business 12 months ahead of the competition. Sign up for a free trial today.