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Middlemas to lead UM business development operation

Middlemas to lead UM business development operation

UM have appointed one of their Managing Partners, Mark Middlemas, as the new head of Business Development for the agency.

He will lead a team of 4 initially and his remit is to drive growth, new business and marketing for the IPG-owned agency in the UK.  

As well as collaborating with UM’s agencies across the UK, Middlemas will work closely with UM’s European Business Development team, headed up by Theresa Houlihan, and UM’s Global team run out of New York. His appointment starts with immediate effect. 

The dedicated 4 person team will include Jennie Soffe as Business Development Director and the recently appointed Ashley Evans as Business Development Executive who will both report into Middlemas.  It is understood a fourth person will join later in the year.

UM CEO, Andy Jones, said of the appointment,

“Mark is a highly talented & respected media operator with extensive industry knowledge, experience & contacts. His boundless energy and enthusiasm make him the perfect candidate to lead our Business Development operation.  Agencies need to behave much more like our clients – with Mark’s brand experience & success at growing client business he will add a major new & exciting  dimension to our Business Development focus that puts the UM brand at a much higher level.” 

Middlemas recently completed his 10th year at UM and has headed up the Bacardi-Martini brand portfolio, Mastercard & Xbox business during this time. He will continue his overarching responsibilities for UM’s highly successful radio team and the agency’s dedicated inter-active technology space.

Middlemas said of his new role,

“I am delighted to be given the opportunity to help take UM forward and grow our business.  2009 represents a huge opportunity for UM and I look forward to working with the exceptional talent within our agency to help realise our potential and deliver business success. My new team are totally committed to building a first class Business Development operation and we have a series of ground-breaking initiatives planned to help us meet our challenging objectives in 2009.”

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