Choose speciality channel:   Choose sector channel:     Search the site

Press Release


Brand Reputation proves that smart CSR will pay for itself

Brand Reputation proves that smart CSR will pay for itself

Brands which employ smart cost saving CSR programmes could generate enough cash to fund their entire CSR strategy, according to London marcomms agency Brand Reputation, after their MD helped a national restaurant chain save over £180,000 in landfill taxes.

Brand Reputation’s MD Graeme Crossley, who has worked with a range of household names including The Coca-Cola Company, Sainsbury’s and WHSmith, was enlisted by a national restaurant chain to identify and implement a CSR strategy, which resulted in the chain saving over £180,000 this year in landfill taxes.

Crossley claims that there are a host of similar organisational ‘hot spots’ in which valuable cost savings can be made, freeing up more cash to reinvest in CSR without having to cut costs in other areas.

“Think about the potential impact of instantly saving of £180,000 in current climate. Even if you reinvested £80,000 of that into community focused initiatives, you’d still be £100,000 up on last year. Not only would the brand gain valuable publicity through donating such a sizeable amount to charitable initiatives, but the company would be financially better off too, which in the current climate is an achievement in itself”, says Crossley, who has over 15 years experience in communications and CSR.

Amidst news that big brands such as General Electric and Intel have pledged to maintain their CSR spends over the coming year, Crossley believes that many brands still seem to be competing for who can invest the most money into their CSR programmes during the credit crunch, rather than on whose initiatives provide the most benefit to the business itself, as well as the wider community.

“Whilst it is great to hear about the $160 million that General Electric donated in 2007 and Intel’s commitment of $300,000 to education and development in countries like Afghanistan and Cambodia, what concerns me is that it seems like the focus is always on cash going out of a business through CSR, rather than the savings that can be made through implementing smart CSR initiatives.

"Most brands that I speak to don’t realise that CSR initiatives aren’t just about leveraging PR but can actually save the business a substantial amount of money, which in the current climate will help the business to be more financially stable and ultimately, sustainable”, says Crossley.

local abortion clinics facts about abortions
what is the generic name for bystolic go bystolic coupons
discount coupons for prescriptions coupon for prescription prescription drug discount cards
discount prescriptions coupons cialis coupons from lilly prescription card discount
prescription card discount go cialis coupons from manufacturer
prescription drug coupons discount card for prescription drugs
manufacturer coupons for prescription drugs cialis coupon codes coupons cialis
manufacturer coupons for prescription drugs lilly cialis coupons coupons for cialis 2016
the abortion pill teen abortion pill first trimester abortion pill
duspatal pds duspatal pds duspatal vrij verkrijgbaar
duphaston 10 mg duphaston forum duphaston iskustva
abortion pregnant elective abortion
neltrexone what happens if you take naltrexone and opiates
naltrexone uk buy go medication naltrexone
ldn and autism open trinalin
what is vivitrol used for injection to stop drinking alcohol naltrexone implant locations

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.