London based search specialist 1upSearch has today become one of the first ever UK companies to become a Google Website Optimizer (GWO) Authorised Consultant, making it one of an elite group of Website Optimizer specialists.
1upSearch has recognised the growing importance of landing page optimisation and can now offer clients GWO expertise as part of its trademarked Traffic Optimisation Process (TOP) programme. TOP combines Pay Per Click, natural search and GWO to deliver increased sales and conversion rates, whilst maximising Return on Investment (ROI).
This achievement puts 1upSearch ahead of its competitors –using GWO will enable it to convert keywords that other search agencies can’t.
As a Website Optimizer Authorised Consultant (WOAC), 1upSearch can give clients the confidence to test, help them identify what to test and then improve elements of their landing pages to give them the competitive edge. In the current economic climate, 1upSearch has seen clients want better results with less spend. As GWO experts, 1upSearch can help its clients achieve that with painfree and cost-effective testing.
“Today, focusing on ROI and optimising customer conversions are more important than ever before. Our network of highly skilled Website Optimizer Authorised Consultants provide the services necessary for online businesses to gain website usability insight which they can then take action upon. We are delighted to add yet another highly experienced Google Website Optimizer expert to our consultancy network and look forward to strengthening our partnership with 1upSearch” says Alan Wrafter, Program Manager at Google.
1upSearch will continue to work closely with Google, ensuring the most up-to-date training and support, the benefits of which will extend to its customers.
Alex Cooper, founder of 1upSearch says: “The Google Website Optimiser accreditation acknowledges our focus on conversions rather than just clicks. A website or landing page without conversion is a bit like eating junk food – it’s expensive and isn’t very good for you but it’s hard to stop. GWO helps clients get their web spend leaner and meaner – which means a healthier ROI.”
1upSearch client Wendy Casterton, Marketing Director at WorldFirst comments: “1upSearch’s approach is to use Website Optimizer as a marketing tool – its technical and marketing understanding has helped us gain both a commercial edge on our rivals and a better understanding of our customers.”
Ken McGaffin, Marketing Director for Wordtracker adds: “1upSearch’s Web Site Optimizer work has not only helped test web pages, images and copy, but also helped us make sense of the data from a commercial point of view.”
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