“Women are business’s secret weapon, and the world’s highest performing companies – and smartest men – are realizing and acting upon the opportunity,” says Avivah Wittenberg-Cox, publisher and founder of the new Website, WOMEN-omics.com, which is launching today.
WOMEN-omics (www.WOMEN-omics.com), the first website making the business case for gender balance and the economic power of women, provides exclusive global reporting on women’s growing economic impact on companies and countries, and aggregates the best information, ideas, and insight in the field, updated daily.
A one-stop Web portal, the site is designed for corporate leaders, top executives, policymakers, journalists, researchers, business schools, and women in the workplace.
“This is an economic issue, not a diversity issue,” says Ms. Wittenberg-Cox, a leading gender consultant to corporations and co-author of Why Women Mean Business (Wiley, 2008; published as Womenomics in its French edition), a groundbreaking book that provides a step-by-step guide to how companies can gain competitive advantage by better understanding and responding to women’s growing influence as consumers, employees, and leaders.
“WOMEN-omics shifts the debate from ‘What’s the matter with women that they aren’t reaching leadership positions?’ to ‘What’s the matter with companies that haven’t optimized the other half of the talent pool and marketplace – the female half?’
“Putting gender balance in the diversity bucket to redress ‘glass-ceiling’ issues, rather than seeing it as an incredibly powerful sales and strategic proposition, misses the opportunity,” says Ms. Wittenberg-Cox. In fact, recent research reports from McKinsey and Catalyst have shown that having women in corporate leadership positions is correlated to stronger financial returns.
With contributions from some of the most important global thinkers and writers on gender balance, both male and female, WOMEN-omics explains the business case for moving women into positions of leadership (the “Why”), provides best practices and toolkits for achieving this (the “How”), and highlights the companies and CEOs that are doing this the best (the “Who”). The site brings together news updates, case studies, rankings (e.g., best business schools for gender balance), exclusive CEO profiles, research reports, statistics, and other resources.
Moreover, WOMEN-omics’ global focus enables cross-country and cross-regional comparisons, says Ms. Wittenberg-Cox. “North America and the UK have long dominated the discussion on gender, but in fact the U.S. trails behind many other countries when it comes to gender equality.”
Morice Mendoza, an award-winning editor of business and professional magazines and Websites, is the editor of WOMEN-omics.com. The site features exclusive interviews with global CEOs and corporate leaders who “get it,” such as: Paul Bulcke, Nestlé; Michel Landel, Sodexo; John Griffith-Jones, KPMG (Europe); and Laurent Blanchard, Cisco (France).
Other articles at launch time include: The Evolution of “Marketing to Women”; GE Women’s Network; Gender Balance in the Fortune 100; The WOMEN-omics Special Report on the Credit Crunch; India’s IT Women; and The Rise of the “Nerdette.”
“WOMEN-omics is as much a site for men as it is for women,” says Ms. Wittenberg-Cox. “Addressing the gender issue may indeed be one of the most important decisions a company can make in today’s economy. And while women may hold the keys to the untapped economic opportunity, men still control the locks.”
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