Gaming company Jackpot UK has announced that it is handing over the management of its customer list to Lloyd James Group Ltd.
The consumer list, which is being made available to marketers for the first time, is composed of people who have won prizes or made payments for other items they have bought through Jackpot.
Jackpot’s portfolio covers a wide range of games and promotional events across the entertainment industry. Respondents, who are 55 per cent female, generally play the games by calling or texting a premium rate number or writing to a dedicated PO Box where they are asked to leave their address. Jackpot generates 10,000 to 15,000 new records each month.
Lynn Stevens, Managing Director at LJG comments: “With a 0-12 month list size of more than 218,000 individuals, the Jackpot UK list is a real prize for any marketers wishing to target consumers with niche interests and gaming hobbies.”
“The multi-channelled way that Jackpot targets its consumers, which includes direct response TV and scratch card inserts in newsstand titles and third party mailings, has resulted in a very affluent list. This is an excellent opportunity for charity, personal banking, financial services, travel & leisure, automotive, mail order and publishing companies to realise the potential of this very responsive list to direct mail offers."
Lloyd James Group has had a spate of commercial wins this year, adding the Jackpot appointment to an ever-expanding list and media management portfolio, which includes Homebase Spend & Save, Debenhams, Bauer Media and HBoS.
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