Webgains today announces the appointment of Alistair Nichols as Head of Agency Sales for the UK office. He will be responsible for developing the agency sales strategy and managing the agency sales team.
Alistair Nichols joins Webgains, (a division of adpepper media International N.V and one of the fastest growing affiliate networks with offices in eight countries), from competitor affiliate network Commission Junction, where he was UK Sales Manager. In his former role he focused on growing the retail sector and was directly responsible for bringing on board high-profile brands such as Woolworths, Ann Summers and Rymans to name a few. Alistair’s remit also included launching CJ Media, the offering for CPA short term campaigns for CJ merchants.
Alistair has extensive media sales management experience holding senior roles on various Haymarket titles including Marketing, Revolution, and AV Magazine. Before his transition into the digital arena Alistair was Publisher at Corpcomms Magazine for Cross Border Publishing. He brings to his new role excellent contacts, management experience and an understanding of both online and offline media.
Commenting on his appointment, Alistair says, ‘The affiliate marketing space is experiencing a boom, because it is risk-free and therefore more cost effective than many online channels. Webgains has been operating for only 3 years and it already has the best reputation for customer service. The company has more potential than any other network at this moment in time, for example in the last 3 months alone they have signed up big brands such as Insight UK, Random House and Orange in France’.
Robert Glasgow, Managing Director for Webgains said, ‘Our strategy has been to focus on recruiting SME’s onto our platform however we have noticed that there has been an incredible increase in interest from the bigger brands and agencies to work with us. Alistair’s appointment will ensure that we are accommodating market needs. His appointment is a real coup for us as he has a proven track record in delivering results and launching new business ventures and services.’
Webgains UK represents around 250 merchants, such as Cadbury’s Gifts Direct, Hawkins Bazaar, Tesco eDiets, Viking Direct, Matches Fashion and Maplin. The company is currently expanding its international reach having opened offices in Spain and the US in the last 4 months. The UK office has an exceptional reputation in the marketplace having been nominated in multiple categories for the a4uAwards (www.a4uawards.com ) 2008, including Best Use of Creative, Best Network Innovation, Publishers Choice of Account Manager and Publishers Choice of Network.
Sheema Luca, International Marketing Director
Tel: +44 (0)207 269 1228
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