Jellyfish, the UK’s leading agency dedicated to paid search, has won a three-year contract worth £12m with Brightside Group, one of the fastest growing insurance broking and financial services businesses in the UK.
The £4m-a-year deal will see Jellyfish implement its performance-based Cost per Acquisition (CPA) paid search model to help Brightside Group increase sales and enquiries volumes.
Under the agreement Jellyfish will create multiple, individually tailored landing pages for Brightside Group to target the automotive sector. The landing pages will be designed to aid conversion among customers searching for specific motoring financial products.
Jellyfish introduced its unique CPA fee model to offer clients a risk-free, self-financing solution to generate incremental acquisitions. With this model the CPA value is fixed at an agreed monetary amount or percentage of revenue, and any additional efficiencies achieved over the threshold are shared directly with the client.
Rob Pierre, managing director at Jellyfish, comments: “We are delighted to have won this major piece of business in what is such a fiercely competitive sector. In the current economic climate, where ROI is under increased scrutiny, Brightside Group can rest assured that our risk-free CPA model will exceed all expectations.”
Alexandra Phillips, PPC account manager, Brightside Group, adds: “Jellyfish demonstrated a real depth of knowledge about financial sector marketing and presented us with a truly compelling pricing structure. There is no doubt in my mind that it is the ideal agency for us to be working with.”
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