The Mackintosh Heritage Group has returned to Matthews Marketing to deliver the next phase of a five-year plan to promote the legacy of Charles Rennie Mackintosh in the West of Scotland. Matthews Marketing previously worked with the group on the successful 2006 Mackintosh Festival.
The Glasgow-based agency saw off over 50 other companies to land the Mackintosh Heritage Project Team brief. The agency is providing marketing and management services to target consumer, trade and internal audiences. They are also responsible for implementing core activities within Mackintosh Heritage Group’s five-year plan.
Matthews Marketing previously promoted the 2006 Charles Rennie Mackintosh Festival championed by the University of Glasgow. The campaign won two top prizes at the prestigious Scottish Thistle Awards. Nearly 600,000 people attended a Mackintosh event in 2006 generating over £5 million for the local economy.
Carol Matthews, Director of Matthews Marketing, said, “The Charles Rennie Mackintosh brand epitomises everything great about Scotland and Glasgow. Having worked on Charles Rennie Mackintosh projects for a number of years it feels as if we are welcoming back an old friend. The Mackintosh Heritage Group has exciting plans for the future and we are looking forward to helping them achieve targets.”
Stuart Robertson, Chair of the Mackintosh Heritage Group, said, “Matthews Marketing brought both a fresh outlook and their previous experience to the brief. We are already working together on a number of exciting developments for 2009.”
The development and delivery of the MHG’s 5-year plan is chaired by the CRM Society and part-funded by Scottish Enterprise.
Pictures of Charles Rennie Mackintosh and his works are available.
For more information please contact Joe Walton at Matthews Marketing
0141 419 9000 firstname.lastname@example.org
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