Affiliate network LinkShare is pleased to announce its appointment as the exclusive provider of affiliate marketing services for British contemporary jeweller Links of London. LinkShare was selected as the preferred partner after an extensive global review of affiliate marketing providers by Links of London’s agency R.O.EYE.
Links of London is one of the UK’s most respected jewellers and its decision to employ an affiliate marketing network reflects the increasing trend for consumers to search for the products they want in the online environment.
“Our emphasis is on global expansion and LinkShare’s global network made it the ideal partner to help drive our growth in both the UK and EMEA,” says John Werbinski, Web Manager at Links of London. “We were impressed by the sales projections that LinkShare provided for us, which demonstrate that LinkShare’s affiliate marketing programme would create a cost-effective sales channel for our products.”
Links of London will use LinkShare’s affiliate marketing programme to strengthen relationships with existing customers, build on its work with the best performing affiliate networks and ultimately increase sales. “Affiliate marketing offers us a unique opportunity to challenge our profile as a traditional retailer and increase our customer base in demographics such as younger males and females,” adds Werbinski.
Links of London has expanded significantly across the globe over the past 18 years and now has over 60 stores in cities including London, New York, Dubai, Hong Kong, and a new flagship store in Tokyo. The company plans to continue its global expansion through online marketing channels, with LinkShare’s affiliate marketing programme as a core part of the strategy.
"LinkShare is proud to be the exclusive affiliate marketing provider for Links of London in both the UK and US markets," said Kevin Kozinchik, Sales Director for LinkShare UK. “This partnership continues the momentum and success we have established in the online retail sector with affiliate partners such as French Connection, Net-A-Porter, Boden, Figleaves.com and Kurt Geiger.”
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