Two new project wins for Manchester-based Hemisphere have seen the agency scoring a recent hat trick at Imperial War Museum North.
Following a five-way competitive pitch, Hemisphere has been appointed by the venue to design its major exhibition for 2009. Prisoners of War will run from May next year until January 2010 and is the first major exhibition held by Imperial War Museum to examine the experience of prisoners during the Second World War.
The exhibition will reveal the incredible personal stories and experiences of men and women, service and civilian, during periods of captivity (in Britain, Europe and the Far East) that in many cases lasted several years. Using an engaging mix of objects, art, documents, photographs, film and sound, Prisoners of War will also explore the truth behind the legends of captivity, from the Great Escape and Colditz to the Bridge over the River Kwai.
IWM North has also selected Hemisphere to produce the marketing campaign for its forthcoming Witness: Women War Artists exhibition, which will run from February to April 2009. This exhibition focuses on the experiences and artworks of women war artists from the First World War through to the Kosovo conflict and illuminates both the constraints and possibilities offered to female artists in wartime.
Hemisphere won the project following a pitch between IWM North’s rostered design agencies, with a campaign that is set to include posters, direct mail, invitations and both outdoor and press adverts.
These two latest projects wins follow Hemisphere’s announcement in October that the agency had been selected by IWM North to design the Women War Artists exhibition itself. Sue Vanden, Hemisphere’s marketing director, comments, “The two exhibitions offer very different challenges.
The focus of our approach for the Prisoners of War exhibition lies with illustrating how indomitable the human spirit is, despite the hardships, punishments and poor conditions suffered by those in captivity. With the Witness: Women War Artists marketing campaign, the challenge lies in communicating the exhibition’s three key elements - women, art and war – in equal measures.
Imperial War Museum North’s Head of Exhibitions, Rachel Knight, adds, “Once again Hemisphere impressed us with the breadth and imagination of their creative ideas, all the time demonstrating an innate understanding of how to connect with the target audiences. Prisoners of War will be our 9th exhibition working with Hemisphere, yet the agency never fails to bring a fresh and surprising approach to each subject.”
In other news, Hemisphere has won a bronze DBA Design Effectiveness Award in the Consumer Print category for its work on Prime, a magazine created for the North West Development Agency. These awards recognise the integral role that good design plays in delivering business results, with commercial data and tangible outcomes delivered being the key judging criteria.
Devised as a witty and informative guide to Northwest culture, Prime has influenced 850,000 visits to events and venues in the region with over 200,000 visits being directly generated by the magazine alone.
Hemisphere, which is celebrating its 20th birthday this year, specialises in place branding, tourism and cultural projects. In addition to its work for Imperial War Museum North, the agency has created successful exhibitions and associated marketing campaigns for The Lowry, Manchester Art Gallery and Tate Liverpool.
For further press information please contact:
Belinda Graham, PR for Hemisphere on tel: 07812 537533 or email Belinda.firstname.lastname@example.org
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