Online classical download store Passionato has teamed up with Hanssler Classic for an innovative sales promotion by offering a limited edition 120 GB ‘Bachpod’ with the complete works of Bach pre-uploaded to Passionato customers.
The iPod, which is being marketed at big Bach fans and people looking to upgrade their existing iPods, comes with a full DVD backup included.
The deal between Hanssler and Passionato means that Bach fans can get the MP3 player and the composer’s entire works for £499, whereas it is estimated that to the buy the music alone on CD would cost £1,000.
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