Virtually all major trade and high street retailers that produce printed catalogues are also concentrating on how best to reel in the online shoppers. Whilst each year there has been an increase in the take up of ordering goods online, in practice the take up is still slower than retailers would like.
Many retailers therefore are still producing enormous quantities of printed catalogues at a considerable cost and against a backdrop of further rises in paper and distribution costs.
There is now a new and very effective medium, which can enable retailers who struggle to find ways of steering the traditional shopper to order on-line.
Perhaps not so new in terms of the product, but new in terms of its application. The retail disc creates the perfect catalyst to encourage traditional shoppers to spend more on-line.
With the latest digital technology it’s now possible to take the entire content of your retail catalogue whether it’s 100 pages or 5,000 pages and place on a CD or DVD ROM. The benefits of doing this are endless. A disc in many cases now is cheaper to manufacture than a large paper catalogue, a disc is cheaper to send out, and far easier to pick up in store. Not to mention the large number of female shoppers who would have no desire to pick up a 500-page catalogue but would be happy to slip a free CD into their handbag.
As well as saving on production costs, the disc can take your customers automatically to your website and give them a quick and easy way to order on-line. No need to use search engines or look for your website, the disc only needs to be inserted into a PC. Customers can easily browse and search your entire catalogue on disc and at the press of a button go straight through to order the product, or goods of their choice.
You can even include videos of certain products and use the disc to automatically update certain offers. The possibilities are endless.
There are many disc manufacturers throughout Europe who can make CD’s and DVD’s but very few have the knowledge and expertise within the promotional disc market that some specialist digital media agencies have so it’s important to select the right partner.
There are some digital agencies that offer a turnkey solution for marketers who want to embrace the benefits of using Digital Media such as CD’s and DVD’s as part of their Marketing mix. They can offer advice and experience in bespoke content creation through to the actual print and packaging of the disc as well as organising fulfilment and distribution if required.
A CD or DVD can be more than only a data carrier; it can be the message itself.
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