The new design gives the brand a more contemporary look and feel whilst retaining the signature Pravins design elements such as the curved walls and window display layout. The new concept store is launched at Bristol's new Quaker's Friars development.
Adam Rawls says, "It is vital to make Pravins stand out on the high street or within the shopping centre environment particularly where it has to compete with other high end premium brands. Our design draws the eye into the store and uses glowing resin box shades over the window displays to create a strong visual rhythm that unifies the entire shop front. Whilst a large back lit resin feature display wall draws the eye and customers right into the store.
He continues, “In addition, we have created a 'family' of furniture including sales and cash desks and display units that compliment the new retail design environment. In striking contrast we have also developed a range of high gloss white column units with glass cube displays that counterbalance the dark wood and curves.”
Sanjeev Shah of Pravins Ltd says, "I am delighted with Rawls' work on this new concept for the Pravins brand. In my view the design solution has exceeded the brief by delivering a beautiful jewel box of a store that stands out even amongst the other high-end retail units in Quaker’s Friars! I look forward to seeing the new look eventually roll out across all of our stores.”
For more information please contact:
MD Zebra PR
020 7228 5500
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