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Knifedge creates BBC idents

Knifedge creates BBC idents

Knifedge, the London-based creative network, has designed two new Christmas idents for BBC Entertainment, one of BBC Worldwide’s portfolio of international channels.

The new idents are designed to introduce BBC Entertainment’s range of award-winning dramas, comedies and light entertainment programmes to international audiences. 

The two executions both feature ‘fairy dancers’ suspended below illuminated Heliospheres, floating gently across lakes and landscapes at dusk, sprinkling festive sparkles.  For comedy and light entertainment shows, the ident features a Northern Lights effect in the sky to reflect the beginning of the magic hour.  The second darker version has a more night-time feel, featuring a burst of fireworks along a night-lit shoreline, and a cooler moonlit ending to sit more comfortably alongside programmes such as ‘Waking the Dead’ or ‘Silent Witness’.

The sequences were entirely produced and created in-house at Knifedge, using a combination of Shake, After Effects and DS Nitris. Knifedge was appointed to the job following a three-way pitch in late October.

Timothy Bird, Creative Director of Knifedge, comments: “We needed to create a suitably festive feel for these idents but one which was non-denominational, ensuring maximum relevance and appeal for BBC Entertainment’s diverse international audiences.”

Joanna Sheppard, Senior Creative Producer at BBC Worldwide, comments: “Knifedge has produced a visually stunning set of Christmas idents which reflect the mood of the top quality programming we have on BBC Entertainment around the world and still allows them to work across geographic and cultural boundaries. We’re really impressed with the highly original creative.”

The new idents will air from mid December 2008 in all regions where BBC Entertainment is available.  This includes Poland, Korea, Hong Kong, India, Malaysia, Singapore, Mexico, Thailand and South Africa.

ENDS

About Knifedge:

Knifedge the Creative Network (www.knifedge.net) is a Creative Production Company. It believes in mixing up worlds which have traditionally remained apart and pushing creative boundaries to produce memorable solutions. 

For further information, please contact:

Nick Vellacott                Highlight PR                  01225 444268                nick@highlightpr.co.uk

AJR
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