Choose speciality channel:   Choose sector channel:     Search the site

Press Release


Knifedge creates BBC idents

Knifedge creates BBC idents

Knifedge, the London-based creative network, has designed two new Christmas idents for BBC Entertainment, one of BBC Worldwide’s portfolio of international channels.

The new idents are designed to introduce BBC Entertainment’s range of award-winning dramas, comedies and light entertainment programmes to international audiences. 

The two executions both feature ‘fairy dancers’ suspended below illuminated Heliospheres, floating gently across lakes and landscapes at dusk, sprinkling festive sparkles.  For comedy and light entertainment shows, the ident features a Northern Lights effect in the sky to reflect the beginning of the magic hour.  The second darker version has a more night-time feel, featuring a burst of fireworks along a night-lit shoreline, and a cooler moonlit ending to sit more comfortably alongside programmes such as ‘Waking the Dead’ or ‘Silent Witness’.

The sequences were entirely produced and created in-house at Knifedge, using a combination of Shake, After Effects and DS Nitris. Knifedge was appointed to the job following a three-way pitch in late October.

Timothy Bird, Creative Director of Knifedge, comments: “We needed to create a suitably festive feel for these idents but one which was non-denominational, ensuring maximum relevance and appeal for BBC Entertainment’s diverse international audiences.”

Joanna Sheppard, Senior Creative Producer at BBC Worldwide, comments: “Knifedge has produced a visually stunning set of Christmas idents which reflect the mood of the top quality programming we have on BBC Entertainment around the world and still allows them to work across geographic and cultural boundaries. We’re really impressed with the highly original creative.”

The new idents will air from mid December 2008 in all regions where BBC Entertainment is available.  This includes Poland, Korea, Hong Kong, India, Malaysia, Singapore, Mexico, Thailand and South Africa.


About Knifedge:

Knifedge the Creative Network ( is a Creative Production Company. It believes in mixing up worlds which have traditionally remained apart and pushing creative boundaries to produce memorable solutions. 

For further information, please contact:

Nick Vellacott                Highlight PR                  01225 444268      

pet prescription discount card click coupon for prescriptions
order abortion pill online abortion pill misoprostol abortion
discount drug coupon cialis 2015 coupon coupons for prescriptions
printable cialis coupon coupon for prescriptions cialis free coupon
when is the latest you can have an abortion how much is an abortion pill
the day after pill click abortion clinics in dallas tx
prescription drug coupons prescription drugs coupon
doxycycline intrapleural injection doxycycline intrapleural injection doxycycline intrapleural injection
progesterone hormone pills progesterone hormone pills progesterone hormone pills
forest laboratories patient assistance read forest patient assistance
sumatriptan 100 mg sumatriptan 100 mg sumatriptan 100 mg

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.