Knifedge, the creative network, has won the coveted Global Achievement Award at the IVCA LiveCom Awards, announced this afternoon (3 December 2008).
The London-based company picked up the award for its dramatic 3D audio-visual experience featured at the Opening Ceremony of the FINA World Swimming Championships, held in Manchester in April 2008.
Briefed to create an added dimension to the live element of the show, Knifedge used ground-breaking projection techniques to create the animated illusion of a 3D swimmer moving in time to music inside a 6m Heliosphere, provided by The Dream Engine. At the climax of the experience, the illuminated Heliosphere was released to float across the swimming pool, carrying an elegant dancer performing acrobatics from a suspended swing.
Timothy Bird, Creative Director of Knifedge, commented:“We wanted to create a sense of theatre in the venue and on TV that would open a world class event in world class style. We’re thrilled that our solution has been recognised with this fantastic award.”
Knifedge continues Britain’s exceptional track record for excellence in the creative design of ceremonies connected to global sporting events. In 2007, the Global Achievement Award at the IVCA LiveCom Awards was won by Imagination for the UEFA Champions League Final. In 2006, it went to Jack Morton Worldwide for the Opening and Closing Ceremonies of the Commonwealth Games in Melbourne.
The IVCA LiveCom Awards are run by the International Visual Communication Association (Europe’s largest professional body for business and public sector communicators) in partnership with UK Trade and Investment, to promote excellence in overseas trade in live and experiential communications.
A clip of the live experience can be viewed here: http://www.knifedge.net/client/heliosphere/
Knifedge the Creative Network (www.knifedge.net) is a Creative Production Company. It believes in mixing up worlds which have traditionally remained apart and pushing creative boundaries to produce memorable solutions.
For further information or photos, please contact:
Nick Vellacott/Ellen Durrant Highlight PR 01225 444268
firstname.lastname@example.org / email@example.com
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