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Express Newspapers choose Eyeconomy

Express Newspapers choose Eyeconomy

London: Monday 8th December 2008 – Eyeconomy, the online advertising solutions provider, today announced an exclusive two-year site representation partnership deal with Express Newspapers, to start on 1st February 2009. Express Newspapers, owned by Northern & Shell plc, operate a wide variety of media titles in the UK that include the Daily Express, Daily Star, Sunday Express, Daily Star Sunday, OK magazine, New! magazine, and Star magazine. The deal will see Eyeconomy represent advertising across the group’s entire UK network of sites.

The sites included in this deal are:,,, and
Mark Butt, Joint Managing Director of Eyeconomy, commented: “We are delighted to be representing such highly successful and well-known brand names and we look forward to developing a long-term mutually beneficial relationship with Express Newspapers. The publications have huge readerships with a wide range of interests, which will allow our advertisers to reach a mass audience with a diverse demographic profile.”

This deal forms part of Eyeconomy’s long term goal to grow its site representation division, through exclusive deals that significantly increase its market reach. Under the partnership deal Eyeconomy will manage all third party online advertising for Express Newspapers. As well as banner adverts, Eyeconomy will be seeking sponsorships and long-term partners for the site.

Farzad Jamal, Group Internet Controller, Express Newspapers, commented: “We chose to work with Eyeconomy as they are a well established agency with an excellent history and proven track record. Their ability to consistently deliver results is evident from their steady growth and the quality of market leading sites they currently work with. Our well respected market leading brands have broad customer bases within diverse markets. We are confident that Eyeconomy will be able to best adapt its services to target these markets in the most effective way. With their expertise and impressive relationships with advertisers and agencies, we are confident they are the best agency to deliver our required revenue goals.” is the online edition of the conservative mid-market national newspapers the Daily Express and the Sunday Express. The site covers the subjects of national and international news, entertainment, sport, business and lifestyle features. is the online version of the popular national tabloid newspapers the Daily Star and the Daily Star Sunday. The site covers the subjects of entertainment and showbiz, sports, national and international news and unique lifestyle features. is the online version of the flagship celebrity lifestyle OK! Magazine. The weekly magazine is published in 16 countries and is read by over 30 million people., the online version of New! Magazine was launched in February 2003 and is aimed at young, upmarket women. The magazine has established a solid place in its market and has a weekly circulation figure of over 450,000., the online version of Star magazine was launched at the end of 2003 and consolidated Northern & Shell's hold on the celebrity lifestyle magazine market. Star attracts young women who have deserted more conventional women's magazines and has a circulation of 250,000.

About Eyeconomy
Eyeconomy constitutes the online advertising division of parent company Media Corporation plc. Eyeconomy and NASH (Not Another Sales House) were both acquired by Media Corp and merged under one brand in March 2008. The brand is now known as ‘Eyeconomy’.
Eyeconomy is a fully comprehensive online advertising service, with three key areas: advertising solutions, advertising networks and site representation.  Eyeconomy holds the unrivalled position of ultimately benefiting all players in the online advertising industry: media agencies, online advertisers and website publishers alike.
Eyeconomy has an extensive client roster which includes leading online publishers, advertisers and media agencies, such as AOL, Dell, American Express,, I-Level, Media Contacts, Vizeum and MC&C.
For further information, please visit
For further information about Media Corp, please visit
Eyeconomy Products and Services Overview

Online advertising solutions

Subsites and Video Subsites - An effective type of exit traffic advertising, whereby the advert appears as an active full-page browser, but only after the original site has been closed or minimised. With no click-through required, the exposure is maximised without being intrusive.

Sublines - Unobtrusive advert lines that float between the browser and web page, supporting a range of advert types, such as video, live XML data feed ticker, audio, download, and offer multiple click-through options.

Contextual Advertising - Behavioural targeting to opt-in customers, delivering the advert to the right person in the right context - at the exact moment they express an interest in relevant products.

Advertising networks

Cost-effective access to a massive audience - The Eyeconomy advertising network gives advertisers the opportunity to cost effectively target a huge number of internet users, tailored to suit individual campaign requirements.

Integral to agency planning: The Eyeconomy vision is to be an integral part of agency planning, providing their clients with the maximum amount of exposure at highly competitive rates.

Site representation

Experience – Eyeconomy has vast experience working with some of the UK’s leading online publishers. Over the years, we have developed strong relationships with many key advertisers and media planning agencies, which is invaluable in the media industry.

Integrated Solution - More than just another third party sales team, Eyeconomy integrates its solutions to fit in with your commercial needs, with its ability to identify strategic partnerships and introduce new advertising opportunities across your website.


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