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How to use dynamic text for even greater relevancy

How to use dynamic text for even greater relevancy

By Microsoft adCenter

When you create an ad on the Ads page, you can insert placeholders for a customer-selected keyword or for dynamic text in the title, text, or the URL for an ad. So if you’ve selected ‘Sofa’ as dynamic text and a customer types it in while searching, the tool will automatically place ‘Sofa’ in your ad.

This makes your ads more relevant to customers and can help increase the click-through rate (CTR) and the conversion rate of your ad campaign.
Dynamic text can automatically insert website addresses or reusable words or phrases as placeholders into your ads.

When you associate dynamic text with keywords, you can direct customers to specific landing pages in your site. Or you can use dynamic text to display the same words or phrases in the title or text of several different ads.

· Using dynamic text can make your ads too long, and they won’t appear in the search results. Be sure that when you use dynamic text placeholders, your ad title is 25 characters or fewer, and your ad text is 70 characters or fewer
· {param1} is a placeholder used when adding dynamic text to a destination URL. The value stored in {param1} can be the destination URL itself, or a variable added to the URL. A destination URL can hold up to 1,015 characters, including the dynamic text that is inserted when the customer goes to your landing page
· {param2} and {param3} are placeholders for keywords and can hold up to 70 characters each.

dynamic text example 1

Another common way to use dynamic text is to insert one phrase that's common to a whole ad group into many different ads.

dynamic text example 2

One effective way of using dynamic text is to assign different website landing pages to your ad, depending on which keywords customers use to search. You can then prepare different pages on your site to promote different products or services based on the keywords used.

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