2008 has proved a successful year for Government-backed website NetRegs, www.netregs.gov.uk, which has been recognised with numerous awards for its campaigns educating small and medium sized enterprises (SMEs) across England and Wales on environmental law.
By November 2008, NetRegs had been shortlisted as a finalist, or won awards with Green Business, The Chartered Institute of Public Relations and the Environment Agency.
This years’ Green Business Awards, saw NetRegs Highly Commended in the Best Green Direct Mail category for their ‘Waste is Money’ campaign. The campaign, which targeted SMEs in seven sectors including Hospitality, Printing and Transport incorporated a direct mail element which used recycled card, compostable plastic, vegetable ink and shredded, out of circulation, £50, £20 and £10 notes.
Of great importance to NetRegs and its construction sector audience this year was the introduction of Site Waste Management Plans in April 2008. This was promoted pre, and post launch with NetRegs ‘Site Waste – It’s Criminal’ campaign. The campaign was recognised as a finalist at the national Chartered Institute of Public Relations (CIPR) awards and the Wessex CIPR PRide awards where it won a silver medal.
Not only did the campaign raise awareness of the legislation among the target audience, it also prompted over 29,000 downloads of the NetRegs ‘Simple Guide to Site Waste Management Plans’ from the NetRegs website.
NetRegs’ work has also been recognised internally by the Environment Agency, with its Agricultural Learning Tool campaign being given the ‘Best Interactive Media Award’. The ‘No Bull’ tool (www.netregs.gov.uk/learning) combats the information overload felt among the farming community by providing them with a simple web-based guidance tool for waste issues.
Debbie Chatting, Head of Marketing at NetRegs comments: “I am delighted that NetRegs.gov.uk has been recognised for its innovative and green campaign work. The essential element of any successful campaign is to make a difference. This year’s campaigns have done just that – there has been a 100% increase in the number of small and medium sized businesses that want to know more about green law and how it affects them.
“These awards show that we are being noticed for helping businesses to be more environmentally responsible, and they are saving money and winning new business as a result. We look forward to continuing this important activity throughout 2009.”
For more information about NetRegs and its learning tools, please visit www.netregs.gov.uk.
· NetRegs - www.netregs.gov.uk - is a joint initiative between the Environment Agency in England and Wales (EA and EAW), the Scottish Environment Protection Agency (SEPA) and the Northern Ireland Environment Agency (NIEA).
· NetRegs was launched in 2004 to provide SMEs with guidance on complying with environmental legislation.
· The website currently offers specific guidelines for the great majority of industry sectors in the UK.
· NetRegs provides free guidance to SMEs in the UK, which is available without the need to register.
About The Green Business Awards:
· Launched three years ago, the Green Awards recognise and reward creative work that communicates the importance of Corporate Social Responsibility, sustainable development and ethical best practice in any sector and across any marketing discipline.
For more information contact:
Fiona Healey or Laura Zobel at Lawton on:
Tel: 023 8082 8500
Email: firstname.lastname@example.org / email@example.com
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