Tiscali, the broadband, telephone, TV and media company, today announces that LG Electronics is the Gold Sponsor for its Christmas microsite http://www.tiscali.co.uk/christmas/.
The move, booked through brand and marketing specialists, Mindshare, forms part of LG Electronic’s marketing campaign to promote the launch of the Renoir KC910 mobile phone in the run up to the Christmas season.
The sponsorship package consists of main ‘hockey stick’ advertising on the Tiscali Christmas microsite, providing a prominent advertising space at the top and left hand site of the site, in addition to complete integration in key content areas such as the Christmas gift guide.
LG Electronics will also benefit from promotion in email marketing messages, display media across the portal, MPU advertisements on the Tiscali Christmas site and tactical homepage takeovers to support the launch of the Renoir KC910.
Tiscali.co.uk receives over 6.7 million unique visitors per month, a total of 314 million page views, and the Tiscali Christmas microsite alone received over 2 million page impressions in December 2007.
Ronnie Creed, Commercial Director of Tiscali UK says: “This is an important deal for Tiscali and highlights the success of the Tiscali.co.uk portal in attracting premium advertisers due to the variety of content and high number of unique visitors. The Tiscali Christmas microsite is extremely popular with consumers and is seen as the ‘go-to’ site for Christmas gift ideas, tips and tricks. We are excited to be working with LG Electronics on this and work to tailor campaigns to best suit their needs.”
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