A niche shoes website has enjoyed a significant improvement in turnover after introducing the latest business video technology.
HeelsClub.co.uk sells sexy shoes from size 2 to 13, and added a video presenter from Virtualpresenter.co.uk.
The specially filmed cut-out of a professional TV presenter introduces the web site and its products in an engaging way. It is thought to be the most advanced use yet of business video on the web.
Over 3 months, since the video was added, sales grew by 80% compared to the preceding 3 months.
Steve Smith from Virtualpresenter.co.uk is not surprised.
He said: “Statistics show that the video presenter is on average three times more effective at getting clicks than static pictures or text.
“For online retail businesses conversion rates are a key performance indicator to monitor. Being able to affect them in such a significant way can have a huge impact on revenues.”
Jan Price from Heels Club added: “We have never seen such a significant increase in such a short space of time, from adding something so simple. It’s as if the video presenter catches the visitor’s attention and they do what she says. At a time when our competitors are struggling or going out of business we are thriving.”
“One customer told us ‘I was very interested in a pair of your shoes but it was the video clip that tipped the balance and convinced me to buy.’ ”
Virtualpresenter.co.uk was developed by Steve after ten years running a traditional corporate video company.
They are currently negotiating with a number of household name TV presenters to join the 16 TV professionals already available.
The purpose-built studio uses the latest digital “green screen” technology to record presenters and place them on any background.
Virtualpresenter.co.uk hosts the actual video, meaning clients just insert a piece of code into their website.
The process is fully explained here: http://www.virtualpresenter.co.uk/site/howitworks.htm.
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