A new business has launched that makes videos of TV presenters to triple website response rates.
Virtualpresenter.co.uk is thought to be the most advanced use yet of business video on the web.
A specially filmed video cut-out of a professional and experienced TV presenter is placed onto a website to guide visitors towards specific pages.
Tests over the last six months have shown the video presenter is on average three times more effective at getting clicks than static pictures or text.
Virtualpresenter.co.uk is the brainchild of Haydn Price and Steve Smith, who have set up a new studio facility in Corby, Northamptonshire.
Steve said: “Websites are primary marketing channels for most businesses these days. And something with the effectiveness of Virtualpresenter.co.uk can make a significant difference to the results produced by a site.
“In one test we did, so many people clicked through to look at the page being promoted that other pages on the website received significantly less traffic than normal, skewing overall sales.”
He added: “For many websites, a response rate increase of just a few per cent can have a significant impact on revenues. Here we are talking about tripling response rates. We are confident this is the future of business video on the web.”
Virtualpresenter.co.uk was developed by Steve and Haydn after ten years running a traditional corporate video company.
They are currently negotiating with a number of household name TV presenters to join the 13 TV professionals already available.
The purpose-built studio uses the latest digital “green screen” technology to record presenters and place them on any background.
Virtualpresenter.co.uk hosts the actual video, meaning clients just insert a piece of code into their website.
Prices start from £1,150 + VAT.
The process is fully explained here: http://www.virtualpresenter.co.uk/site/howitworks.htm.
And all of the test sites can be seen here: http://www.virtualpresenter.co.uk/site/seeitinaction.htm.
For any further information or interviews please contact Paul Green on 08452 303049, or email firstname.lastname@example.org
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