Games manufacturer Hasbro has hired i2i Marketing to create an experiential installation at this year’s The Style Show (part of Clothes Show Live) to showcase ‘Partini’, its entertaining new party game for adults.
‘The Partini Lounge’ contains a 480m² bar and lounge area designed in the style of the Partini branding. Partini Brand Advisors dressed in chic outfits will welcome fashionistas to the lounge and will explain the rules of the game before encouraging them to play.
Partini describes itself as “The Party Game with a Delicious Twist”, where players compete in six high-spirited games guaranteed to deliver fun and laughter at any adult get-together. Games include Hum Punch, Mime Twist, Clay Smoothies, What Not, Straight Up and Shooters.
Bruce Burnett, Managing Director of i2i Marketing, comments:
“Partini is the perfect way to socialise and kick-start an evening of fun! I have no doubt that this memorable brand experience will prove to be hugely beneficial in helping establish Partini as one of this Christmas’s must-have party games for adults.”
The Style Show takes place at Birmingham’s NEC between the 5th and 10th December.
About i2i Marketing
i2i Marketing is an integrated brand experience agency, helping brands engage consumers in more relevant, timely and effective ways.
Founded in 2000, i2i quickly established its name as a hands-on, results-focused specialist in face-to-face marketing. In 2007, i2i relaunched as i2i Marketing to better reflect its expertise across a range of BTL techniques, including brand experience, online, promotions and in-store marketing. Today, the agency is a keen advocate of “effective consumer engagement”, using multiple touch-points to change consumer perceptions and behaviour.
The majority of i2i’s work is focused on the food and drink, electrical, telecoms, health and beauty, and alcohol sectors. Clients include Philips, Masterfoods, Sara Lee, Kellogg’s and Ginsters.
For further information please contact:
Nick Vellacott/Ellen Durrant Highlight PR 01225 444268
firstname.lastname@example.org / email@example.com
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