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Taking on the downturn-OMD study

Taking on the downturn-OMD study

Whether you knew it or not the last decade was a ‘nice’ one, but the following years look like they won’t be.

Ten years of ‘non-inflationary consistent expansion’ is what we have been enjoying, but with static growth the last three quarters, consumer attitudes have been transformed.

OMD’s ‘Taking on the downturn’ looks at how best to deal with the marketing implications of the economic down turn and what opportunities can be found even when consumers are cutting back on spending.

Learn how two diversify your marketing with ‘value tactics’, by looking at some of the most effective marketing techniques on the high street, from M&S’s £10 Meal for 2, to Starbuck’s advertising in the Guardian newspaper to attract lapsed customers.

To read the report in full click on the link below.

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