Lloyd James Group announced today that marbles & Beneficial credit cards have appointed the company as manager of their credit card statement mailing inserts.
The marbles brand was acquired from HSBC by SAV Credit in October 2007. Only available to UK residents, the credit cards are available for credit seekers aged 21 years and above. Market research indicates that a large proportion of customers are homeowners who are married or cohabiting.
55% of customers are also aged between 30 and 45, internet and computer literate, like to transact online and purchase a variety of products (including white goods, holidays, wine and other financial services).
Lynn Stevens, Managing Director of Lloyd James Group said: "This is an excellent opportunity to target an active, affluent group of high value customers. With a monthly mailing volume of 150,000, the marbles and Beneficial credit card statement inserts provide an ideal opportunity for 3rd party advertising investment and we are delighted at being entrusted with the managing of the programme."
"In the current direct marketing climate, it is necessary to find additional methods to compellingly target consumers. Statement mailing inserts provide a high impact advertising opportunity, effectively penetrating and attracting valuable but difficult to reach customers."
Lloyd James Group has had a spate of commercial wins this year, adding the marbles & Beneficial appointment to an ever-expanding list and media management portfolio which includes Homebase Spend & Save, Debenhams, Bauer Media and HBoS.
Enquiries about the marbles & Beneficial credit card statement insert programme should be made to http://www.lloydjames.com/lj/contact/contactform.asp
For more information or images, contact:
020 7402 0510
About Lloyd James Group Ltd
Lloyd James Group Ltd is one of the largest independent providers of on and off-line data solutions in the UK. Since 1990, our portfolio has expanded organically, resulting in a comprehensive set of interactive services that cater for the wide ranging marketing needs of our varied and expanding client base, including a full service data bureau, data analysis, list broking and list & media management.
Our client list spans across all industries, and includes ACAS, Debenhams, GCAP Media, WHSmith, TalkTalk, The Economist, Homebase, O2 and HBoS.
About SAV Credit
SAV Credit, a financial services business built by a management team from within the credit card industry, has developed the aqua credit card for the underserved market in the UK and is the owner of the marbles brand which it bought from HSBC in October 2007. SAV was founded in January 2001 by Chief Executive Richard Langstaff, who has held senior investment banking roles with Citibank and Deutsche Bank. SAV is chaired by John Crewe, a former President of International Marketing and Development, Global Financial Services Group at American Express. It is backed by management and a group of leading private equity investors including Palamon Capital Partners, Electra Private Equity and Morgan Stanley Alternative Investment Partners.
To find out more about SAV Credit visit http://www.savcredit.co.uk
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