Whitney Woods, UK leaders in the manufacture of pop up promotional products, has come up with yet another idea to help maximise the impact of your B2B direct mail campaigns.
The company has launched a new product called “Wobbly Heads” which is available as a stand-alone product or as an add-on to automatic pop-up products. This amusing new product will add an extra element of “keepability” to direct marketing efforts.
Helen Mihill, marketing manager for the firm explains ‘Wobbly Heads use a spring mechanism to offer a novelty ‘wobble’ motion which instantly attracts attention to this unusual product and adds impact to any marketing campaign”
The stand-alone product is a Wobbly Head affixed to an A6 card with a strut at the back. It is made from 500 micron white lined folding box board and printed in four colour process on one side. The strut affixed to the back of the card allows the product to stand independently on any flat surface, whilst the novelty motion of the Wobbly Head makes it an irresistible desktop companion.
The Wobbly Head can also be affixed to a pop up cube or pen pot or even a pyramid to add a new twist to an already successful existing theme.
Mihill continues “At a time when marketeers are constantly on the look out for ways to maximise the impact of their message, we’re really excited about the versatility this new idea presents. The stand alone Wobbly Head is a great product in its own right, but the fact that the Wobbly Heads can also be applied to a number of our pop up products as well just adds to the success of these products too.
Whichever application of the Wobbly Heads you choose to apply, the added interaction they command inevitably adds to your customer’s recall of the product and your promotional campaign.”
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